Case Study.
Case Study.
Scope of work
Market research, Strategy, IMC campaign, Creative, and production
Awash Wine appreciates the work their consumers’ do. They understood that the mixing of their wines was driving their consumer relationship. Thus, they wanted to a campaign that appreciates and diversely meet the needs of their consumers.
We worked with Awash to produce an integrated marketing communications that made the people a part of the brand story. We launched a campaign named Tekesheno that was powered by our tactics to inform bar-owners, bartenders and consumers. All were encouraged to participate through the unique customer service training, outlet mix-offs, and VIP parties.
These activities were showcased through social media, television and radio – making Tekesheno into a market-owned and celebrated campaign. It exceeded target sales by 50%. The campaign was so powerful, that Tekesheno is now the common slang for mixing.
