Ambo, the new addition to East Africa Bottling brands, reached out to us to understand their consumers’ needs and perceptions to strengthen their relationship with their consumers and also launch the 1L Ambo PET bottle for family consumption.

We worked with their commercial team to create a research design that combined our understanding of internal firm realities, to develop recommendations around strategic and creative positioning for classic Ambo and the brand extensions. Leveraging the insight and strategy, we executed an integrated marketing and communications (IMC) campaign with a refreshed corporate brand keeping the iconic brand elements of Ambo.