The Coffee Society Ethiopia is a celebration of Ethiopian coffee and its rich significance – a story that reflects wholehearted living characterized by hopefulness, goodness, vibrancy and flavorful lifestyle. The founders of the company reached out with the anticipation to create an Ethiopian brand that benefits and connects the coffee farmers in exposing them to the international market.

Basing our strategy on the mission of the company and the name, we developed a brand that reflects and reminds the hands that deliver the carefully picked beans. When interacting with the brand, we take consumers to the community behind the coffee that they are buying and sipping every day. The selection of color scheme reflects the vibrancy of the Ethiopian culture and community- every touchpoint of the brand is a reflection of that.