The family-run business, Prime meats, was founded with the prime reason of introducing a new way of enjoying quality food in Ethiopia. It began to differentiate itself through ensuring control from the very beginning to the end of the meat production process. The visionary owners of Prime reached out to us with the intention of increasing the visibility of their high standard, variety of products.

At the time of interaction, the company had the intention of opening the first Deli in Addis Ababa and scale up their export wing. Hence, we sat down with the leaders to understand the vision and capability to re-position the brand in consideration of where the brand fits within the market. The re-branding captured a vibrant, exciting and internationally competitive visual. Our branding coupled with the quality of the product, we were able to re- brand the company as one of the key meat producers within the industry. Our services extended from photography of the products, re-branding of the visual identity to package design and onto a space design.